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Design & Development of an E-Commerce :
PippalaCare is a natural cosmetics brand inspired by Asian rituals and by that very particular idea that skincare is, almost, a small mental refuge. When it came into my hands, the situation was peculiar: an amateur had started a website using a generic template that had nothing to do with the essence Chen, the founder, wanted to convey. It was a newly born brand, with no real online presence, and they needed a platform that would inspire trust in both distributors and end customers. That was the starting point.
From the very first briefing, it was clear that the brand had a very well-defined identity. Chen knew exactly what she wanted users to feel when they arrived: calm, clarity, a serene visual rhythm. Before designing anything, I asked them for references. They sent me several color palettes, screenshots of websites that inspired them, and some notes on how PippalaCare should feel. With all of that, I began creating my own moodboards. I remember comparing very small details, such as the way some websites work with white space or the texture of full-screen images.
From there, I began shaping the design. I made decisions ranging from typography—seeking a balance between serenity and elegance—to the way the spaces were organized. I wanted every section to breathe. I used clean iconography, large-format photography, and a color palette consistent with the Asian culture that inspired the brand. I even paid attention to the rhythm of the animations: soft, subtle, yet present, like a small reminder that the website needed to convey the same feeling as the products themselves.
In terms of UX, my goal was simple: to guide the user without them noticing. I structured the site with several CTAs that didn’t interrupt navigation but helped users find what they were looking for. The challenge was to combine two different audiences. On one hand, distributors who needed to understand the brand quickly; on the other, users seeking a personal ritual rather than just a product. It had to work for both.
I developed the website in WordPress using Elementor. I added the blog, the shop, the contact form, and a multilingual version in Spanish and English. I also worked on technical optimization, as we wanted to surpass 90 points on PageSpeed. I remember that on launch day it scored 98, which felt like a small personal achievement, honestly.
The result was very well received. Chen said something that made me especially happy: “At last, the website reflects who we are.” And she was right, because beyond the technical side, what I really did was give shape to an identity that already existed but needed its own space. Additionally, the new website allowed them to present themselves more clearly to distributors and to prepare their entry into the B2C market with greater confidence.
